Word: lucknow
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...Mafeking were masterpieces of jocose understatement. Baden-Powell wrote some himself and censored those written by war correspondents. Either way, the adoring British public swallowed the stories avidly. They read of the jaunty commander braving the "inconveniences" of the siege, and they imagined horrors worse than the siege of Lucknow. Over the long weeks, as 2,000 shells fell among the widely dispersed and well-dug-in defenders, Baden-Powell thoughtfully changed the figure to 20,000, and his admirers at home worried all the more...
...went to work training Indians to teach their illiterate countrymen to read and write Hindi. That was 13 years ago. Now 85, "Lady Literacy," as she is known in the Indian press, is still a bit of a hustler, and the Literacy Village near Lucknow is training 450 teachers a year...
...words most commonly used in the marketplace and household. At its opening in 1953, Literacy Village was one-half a bungalow in Allahabad, a few workers, and a few booklets within the vocabulary range. Today, it is a compound of 20 brick buildings on a country road outside Lucknow, with a courtyard, an ashram for prayer, and a well-worked-out philosophy...
...other Indian languages. That's how Welthy Fisher wants it. Spry and quick-witted, she carries a walking stick she doesn't need, is planning to train agricultural workers on new acreage she has acquired near Literacy Village, and divides her time between leading her staff in Lucknow and raising funds...
...Lucknow's Ved Ratan Mohan, 36, for instance, is India's biggest distiller. But in a nation where opposition to drink is strong and prohibition varies locally from state to state, Teetotaler Mohan has balanced his beer, gin, rum and whisky with breakfast foods, apple juice and catchup. Arvind Mafatlal, 43, who as oldest brother became chair man of Mafatlal Gagalbhai after his father's death eleven years ago, is leading it away from textiles and into more profitable chemicals. He has undertaken joint ventures with both Shell and Montecatini, has a $140 million expansion program under...