Word: ludingtons
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Dates: during 1930-1939
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Last month the student body of Marquette University in Milwaukee dispatched to Laon, France a keg of Mississippi River water. In Laon, 300 years ago next June 1, was born Jacques Marquette, famed Jesuit who died at 38 near what is now Ludington, Mich., after evangelizing the Indians and exploring the Mississippi. In Laon, on Marquette's birthday, the Mississippi water will figure in the dedication of a statue of the Jesuit pioneer, cast from coppers given by French school children. In the U. S., President Roosevelt is expected to proclaim June 1 Marquette Day, and in the Senate...
...Washington contact. Fact: Mr. Evans, onetime publicity vice president of American Airways, left the latter after Cord's advent, anticipating his greater glory in Washington. Legend: Eugene L. Vidal. air chief of the Commerce Department is Cord's ally. Fact: Mr. Vidal, when running the independent Ludington Lines, bought Stinson planes from Mr. Cord, later made a confidential airline survey for an advertising agency engaged by Cord. (Elliott Roosevelt got the agency the business through Cord's stockmarket ally, Frank A. Vanderlip.) The survey was not flattering to American Airways. Legend: James Aloysius Farley himself is Cord...
...Collins. In 1929 a merger shook him and Paul Collins out. But before that happened they had hatched the best idea of their careers-a short airway over a heavily traveled route with frequent schedules and low fares. They sold the idea to Philadelphia Socialites Nicholas and Townsend Ludington who backed them in Ludington Lines between New York, Philadelphia and Washington. Placed in charge of publicity was Amelia Earhart. Pinching pennies as no airline had ever dreamed of doing, Vidal & Collins astounded the industry by showing a profit without a mail subsidy. All went well until last year when they...
Amelia Earhart Putnam and Paul Collins, who formerly helped operate Ludington Lines between New York and Washington, made a deal last August with Boston & Maine Railroad. The railroad opened an airline between Boston, Portland and Bangor, Me., hired Mrs. Putnam and Mr. Collins to run it for them as National Airways Inc. The company thrived well enough to interest the neighboring Maine Central Railroad and Central Vermont Railway which run into New Hampshire and Vermont. The difficulty of surface travel made air service logical, but would there be enough patronage? National Airways hit upon a simple scheme. Let local boosters...
...head man in the newly created job of Director of Aeronautics. Airplane manufacturers and operators viewed the appointment of Director Vidal with mixed feelings. He is the first aeronautics chief to come out of the industry. But the most important phase of his career - vice president of Ludington Lines (hourly service between New York, Philadelphia & Washington) - was insurgent. Bitterly critical of extravagant operation and fat subsidies, he helped prove that an air line could profit without airmail contracts. First thing Director Vidal did after taking control last week was to reorganize the Branch from three divisions into two: Air Navigation...