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Word: ludox (lookup in dictionary) (lookup stats)
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Usage:

Skidless Shine. A tough, nonslippery floor wax is being test-marketed by E. I. du Pont de Nemours & Co. For use on both hardwood and linoleums, the Safety Floor Wax contains tiny, gripping particles of Du Font's Ludox (colloidal silica) which snub the forward motion of a shoe hitting the shiny floor, bring it to a safe and sure-footed stop.. Price: $1.29 a quart...

Author: /time Magazine | Title: GOODS & SERVICES: New Ideas, Nov. 2, 1953 | 11/2/1953 | See Source »

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