Word: ludwigsen
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...built a new plant in Spartanburg, S.C., which now exports the company's popular X5 SUV to 100 countries. Aiming to develop technologies such as alternative-fuel engines and drive-by-wire (an electronic, joystick-controlled steering system), Milberg forged partnerships with Robert Bosch and Delphi Automotive. Karl Ludwigsen, an auto analyst in London, contends that a carmaker need not be huge to survive. Rather, he says, "you've got to be big in the segments in which you compete, and you've got to be competitive in those segments globally...
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