Word: luedeman
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Dates: during 2009-2009
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...abysmal - the rate needs to be in the 80s for the company to be successful - and it's one reason GM is hemorrhaging cash. "We don't believe the rest of '09 will be strong. We are going to stay soft through the rest of the year," says Lars Luedeman, director of analytics at Grant Thornton, which follows the industry. Dealer inventories are approaching a 100-day supply; 60 days is more typical...
...Showroom traffic is increasing, notes Summit Auto's Buscher; it's financing that continues to lag.) But that also means that we'll be readier to buy when credit starts to loosen. Even if this recession lingers longer than expected, results will pick up substantially in 2011. Analyst Luedeman predicts that sales in North America will bottom out at 8.4 million units this year (others say slightly higher), then jump to 10.2 million in 2010, a 21% improvement. And by 2012 the industry will be in a full-fledged boomlet, at 13.8 million units annually...
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