Word: lufthansa
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West Germany's Lufthansa Airlines is one of the better European carriers, but it has long suffered an inferiority complex for lack of "image." Says a Lufthansa official of the line...
...comedy about three airline hostesses who share a Paris flat with Tony Curtis. As a prodigiously oversexed American newspaperman, Tony has obviously never met a deadline, but he does keep busy checking timetables, the better to enjoy, one by one, his "fiancées" from British United (Suzanna Leigh), Lufthansa (Christiane Schmidt-mer) and Air France (Dany Saval). "You don't need a housekeeper-you need a Univac," snaps Tony's maid-of-all-work, Thelma Ritter, who schlumps through the premises changing linens, juggling menus, and scornfully polishing off a collection of stale sex jokes...
...Lufthansa Pilot Reinhard Noethel, bringing in a 707 jetliner from Cologne at 39,000 ft., it was the same story?almost. "Ladies and gentlemen," he announced on the intercom, "on the left side you can see Boston." Noethel looked out the left side and gasped. "All I could see," he said later, "were some blue lights...
...advertising agency put two of its executives in white suits, had them tramp to work through dirty London streets for a month, showing vividly how much dirt a suit can collect in normal wear. Reaching ahead to generations of new passengers, the public relations staff of Germany's Lufthansa Airlines helps a TV network put on a teen-age show about a Lufthansa copilot, collaborates on aviation books for young people, circulates a free library of 60 films on flying to schools and libraries...
...Touch of Loren. The European airlines are almost unanimously opposed to in-flight entertainment, prefer to lure passengers by stressing service. Though their service is basically the same as that offered by U.S. airlines, each carrier still manages to provide some individual touches. First-class passengers on Lufthansa drink German draft beer, eat smoked-ham sandwiches on black pumpernickel. Alitalia bills itself as the "simpatico" airline: its stewardesses, though trained to wear makeup that looks made down, never quite conceal that tantalizing touch of Loren that they all seem to have. The newest wrinkle in service is the package tour...