Word: luge
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Dates: during 2000-2009
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...Nagano is best known for the 1998 Winter Olympics held in its capital, a postcard-pretty ski resort of 363,000. The entire prefecture bought into an Olympic pipe dream, convinced that building a luge run and hosting Lycra-clad skaters would somehow translate into a big pot of gold. A bullet-train line was built from Tokyo, hotels went up, airport runways were laid down. In all, nearly $1 billion was spent. But once the Olympic torch was extinguished, Nagano's post-Olympic boom failed to materialize. The city's downtown looks deserted and there's plenty of room...
...luge" (After me, the deluge) might well be the state motto of Florida today. The Sunshine State will not be the first state to have its polls close, but at 7 p.m. Eastern, it will be the first big prize. Perhaps the big prize, as the punditocracy have over the last few days declared it to be the Maginot Line of the 2000 election. (And with that, we hereby conclude the French metaphors for the duration of this piece.) Which means that come 7:01 p.m. ET, the deluge of heavy spin will arrive...
...risk as one of our air squadrons pounding a Third World nation from 35,000 feet up. No, NBC needs to embrace the weird, surprising, freaky side of this panoply of minor sport. Think of the Winter Olympics, in which American viewers have lately fallen in love with the luge, not because they've ever used or seen one, but because they move damn fast and, well, it's a kick to say "luge." Just imagine the fun you can have with "shuttlecock...
...Austrian beverage Red Bull stands out in an oversaturated market by leading a double life: energy drink by day, mixer by night. Red Bull, which retails for $1.99 a can, sponsors such varied sporting events as street luge and Formula One racing, but its core constituency is fast becoming clubgoers, not athletes. The sugary yellowish brew, first introduced in California in 1997 and now available in more than 20 states, has hit the club circuit at such hip spots as Sky Bar in Los Angeles and Twilo in New York City. Leonardo DiCaprio served Red Bull at his millennium bash...
...there have been plenty of historic moments, but I've also experienced the bizarre thanks to The Crimson. There was the threat of physical violence from a hockey player after I insulted a plethora of Winter Olympics events, including the luge, the bobsled, figure skating, curling and the Miss Canada pageant. Despite the fact I don't want my bell rung like I'm Eric Lindros, I refuse to apologize...