Word: luge
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...cabin, crafty taggers continuously sully the innocent snowmen with black spray paint. Not only a last-minute resource for party melt-downs, the structure also acts as a billboard for the company's other products such as 40 pounders, Dry Ice, Cocktail Ice and the legendary Booze Luge, all of which can be delivered with the ease of a phone call...
Thanks to cable, alternative sports are already racking up more hours on TV and more viewers. The household audience of ESPN for "extreme" sports like sky surfing and street luge has increased 119% since 1994, while fishing shows are watched by 34% more armchair anglers than they were four years ago. Last June, ESPN's annual summer Olympic-style X Games drew a greater proportion of viewers under 35 than did the network's football coverage. The Wal-Mart FLW bass-fishing tour has become the most popular program on ESPN2, drawing well among young male viewers as well...
...first staged the X-Games four years ago, its goal was to hold the attention of 12- to 34-year-old male viewers, who are increasingly bored by baseball, football and just about everything else that doesn't involve nudity. This month, along with such traditional contests as street luge, skateboarding and in-line skating, the Olympics-style event at San Diego's placid Mission Bay Park includes barefoot waterskiing, sky surfing and big-air snowboarding (yes, it's a summer event). More than 450 athletes from 27 countries will compete for gold medals in 28 events that NASA wouldn...
...showy, zillion-dollar model of the family of man that, for all its state-of-the-art grandeur and planning, cannot outswerve a block of ice. It shouldn't work, but it does; things should work, but they don't. As the surprise U.S. silver medalist in the doubles luge, Chris Thorpe, said of his surprise bronze-medalist teammates, "They don't have great lines, they don't have great form. They just...
Sometimes the Nagano Games could seem less dynamic than aerodynamic as competitors muttered about clap skates and luge "booties" and strips on speed skaters' uniforms that helped them fly. But all the machinery in the world couldn't erase the piercing human moments: Harada, with his back against the temporary wall of a cafeteria, after his failure to win gold in the normal hill jump, a copy of the results sheet in a glove that said JAPAN; or Cammi Granato, the captain of the U.S. women's hockey team, after a black-lacquer disk with gold dust was hung around...