Word: lum
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Dates: during 1920-1929
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Legitimate actors, who long have repeated the slur that the only two-syllable word that Hollywood knows how to pronounce is "fil-lum," may not forget their gibing and journey toward the west. Broadway producers, however, shrugged shoulders at the talkie threat. Said Arthur Hammerstein: "The public . . . is skeptical. . . ." Said Florenz Ziegfeld: "Beauty in the flesh will continue to rule the world." It is obvious that, even if speaking cinemas lose their present lisp and rasp, the illusion produced by an articulate photograph of John Barrymore as Hamlet can never be as satisfying as the illusion produced by Actor Barrymore...
...Chicago Post and Mail 50 years ago is the classic model. Mr. Stone, then part owner and editor of the Chicago Daily News, printed a false despatch about some fictitiously sad distress in Serbia and ran in some supposedly Serbian words, "Er us siht la Etsll iws nel lum cmeht," as meaning, "The municipality cannot aid." The Post and Mail, owned by the McMullen brothers, promptly stole the story in toto, were chagrined to have all Chicago told that the "Serbian" phrase was the printing in reverse of, "The McMullens will steal this sure...