Word: lum
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Dates: during 1950-1959
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Having upped its share of the auto market from 15% to nearly 21% with its high-finned, flying-wedge "forward look," Chrysler Corp. is in no hurry to make any drastic changes. But while keeping the same finned look, President Lester Lum ("Tex") Colbert announced some innovations in 1958 models designed to attract still more buyers. One noticeable style change is the addition of "control tower" windshields that wrap up into the roof as well as around, making it easier to see overhead traffic lights. New accessories include a rear-view mirror on the left front fender that...
...automakers were unanimous in their answer. "Another publicity maneuver," shot back General Motors Corp. President Harlow H. Curtice. Retorted Chrysler Corp. President Lester Lum Colbert: "You are proposing that management abdicate its responsibilities-and that months after sustaining a drastically reduced income, a company would go before the U.A.W. or before a three-man panel to attempt to justify its need for partial relief." Henry Ford II: "The rapid increases in wages of automobile workers over the past ten years, which were negotiated under the duress of your demands, have unquestionably contributed to inflation. Thus, having poured gasoline...
...division, and chief styling engineer for Studebaker (at the age of 29), he joined Chrysler at a time when President K. T. Keller, who once snorted at postwar advances as "the Jell-O school of design," was holding fast to Chrysler's ultraconservative styling. Under new President Lester Lum Colbert, Exner set about modernizing Chrysler's line, put the company back on the road with designs for 1957 models that are the most radical in the industry...
...Chrysler Corp. and the slump in General Motors. Jubilant Chrysler announced that Plymouth was now back in third place, which it lost to Buick in 1954. For the first two months of 1957, Plymouth turned out 128,228 cars as against 100,274 Buicks. For Chrysler President Lester Lum ("Tex") Colbert, that was only part of the good news. Every car in the Chrysler line showed substantial production gains. Overall Chrysler car output in February was up 63% over 1956. So far, Chrysler has produced better than its goal of 20%, v. 15% last year...
...Enough Cars. Chrysler's Lester Lum ("Tex") Colbert, embarrassed by his own shortage of cars (TIME, Dec. 10), said that "by all present indications, the retail market for cars in 1957 should be bigger by a substantial margin." For one reason, buyers would be in a stronger position than in 1956, when many of them were paying off the autos they bought in the record year of 1955. Said Colbert: "A substantial percentage of those who purchased new cars in 1955 on the installment plan have already paid off these obligations, or will have them paid off some time...