Word: lum
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Dates: during 1950-1959
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...Chrysler Corp. comeback that swept the company from a 1954 low of 13% of the car market to 17.1% last year was the most dramatic industrial success story of 1955. The next step, exulted President Lester Lum Colbert, was to recapture Chrysler's traditional 20% of the market, "and then do even better." But Chrysler, far from doing better, was again slipping fast. At the end of the first six months of this year it had assembled only 14.85% of total industry output, 3.78 less than in the same period last year v. a 5.16 rise...
...automakers, the recent cutbacks did not prevent them from turning out their 1,000,000th new motor vehicle of 1956 this week, only three days behind the 1955 pace. At Chrysler President Lester Lum ("Tex") Colbert announced that in Chrysler's 1955 comeback net sales totaled $3.5 billion, 67% better than 1954, with earnings of $100 million, more than 400% better than 1954. Said Colbert: "1956 will be highly competitive, but we believe it will be a good market...
...Kaufman Thuma ("K.T.") Keller, 70, will retire April 17 as board chairman of Chrysler Corp. after 30 years of service, half of it as president. In 1950 Keller turned over the operating job to President Lester Lum ("Tex") Colbert, since then has devoted much of his time to activities such as getting the U.S. guided-missile program off the ground (TIME, Jan. 30). Another change at Chrysler: F. W. Misch, 50, vice president, will move up to corporation finance officer, succeeding Financial Wizard George W. Troost, 53, Chrysler's No. 2 man, who died last week after a brain...
...race for the No. 1 spot, Chevrolet turned out 1.8 million cars, edged out Ford by 65,000. But the comeback story of the year in the auto industry was Chrysler. After slumping to 12.9% of the market in 1954, President Lester Lum ("Tex") Colbert poured $250 million into racy new styling, fired up his dealers to get out and sell the mass market. Result: Chrysler wound up 1955 with 17% of the auto market for its four-car line. In the comeback earnings topped $70 million for the first nine months, 19 times better than...
Dawn Patrol. Curtice's genial competitor, Chrysler President Lester Lum ("Tex") Colbert, thinks he works about as hard as any man should, trying to get Chrysler back to 20% of the automobile market. "But most every Monday morning when I'm shaving out home in Bloomfield Hills," says Colbert, "I hear old Red Curtice's airplane flying in from Flint. And every Friday night when I'm home and tired and walking my dog, I hear Red Curtice flying home again." When he is in Michigan, Curtice spends most of his week nights...