Word: lum
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Dates: during 1950-1959
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...month, and a rate of 8,000,000 a year. (The only better months in history were June, August and October of 1950.) The most spectacular performance was turned in by Chrysler. Fighting to regain its lost markets, it came within a half of 1% of President Lester Lum ("Tex") Colbert's goal by boosting its production from 13% of the industry's total to 19.5%. Plymouth bumped G.M.'s Buick from third place in the output race, with 64,000 cars produced; Chrysler (including the new Imperial) passed Cadillac, with 17,470 cars...
...busy as the factories were, auto salesmen were even busier. Helped by the discounting dealers (TIME, Jan. 24), sales were climbing. Said Chrysler President Lester Lum ("Tex") Colbert: "We are selling cars faster than we can make them...
CHRYSLER CORP., whose car sales have dropped (from 20% of all auto sales in 1953 to 14% now), is going all out this fall to recover its position. Chrysler and Plymouth are coming out Nov. 17 with 55 completely new models. President L. (for Lester) L. (for Lum) Colbert even gave a surprise pep talk to the United Automobile Workers' 175-man Chrysler Council to enlist the union's help...
...working as a lumberjack in Oregon, paid Guy a visit and repeated his favorite philosophy: "If you don't like your job, for heaven's sake quit it since you only live once." Result: Guy took off for a year's work with his brother in lum ber camps along the Columbia River. Woods man Rowe returned to Detroit to finish art school, marry a fellow student, and make a name for himself in the New York community of free-lance artists...
...months almost everyone has known that Chrysler has been having its troubles (TIME, Jan. 25). Last week Board Chairman K. T. Keller and President Lester Lum ("Tex") Colbert told the worst. In the first half of 1954, they reported, Chrysler sales dropped 42% to $1.1 billion, while earnings dipped 64% to $1.81 a share. Directors forthwith chopped the quarterly dividend rate in half, to 75?. Keller and Colbert indicated that third-quarter results would be no better, due to shutdowns for new model changes...