Search Details

Word: lum (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
Sort By: most recent first (reverse)


Usage:

Chrysler President Lester Lum Colbert predicted that U.S. compact-car sales in 1960 will total 1,250,000 units, noted that by early 1960 the Valiant will have an annual production capacity of about 300,000 cars. Said Colbert: "We are ready with the right car for a big new market. The impact of this new automotive development may be so great that the volume of sales of economy cars will be determined in large part by the manufacturing capacity of the major companies...

Author: /time Magazine | Title: AUTOS: Chrysler's Optimism | 9/28/1959 | See Source »

Chrysler rolled up near-record earnings of $4.90 a share in this year's second quarter, hiked half-year earnings to $6.65 a share on a sales gain of 42% over last year. The news seemed so good to President Lester Lum ("Tex") Colbert that he hastened to warn stockholders against expecting too much in the second half because of lower production schedules and the cost of building and introducing 1960 models...

Author: /time Magazine | Title: Business: Far into the Black | 8/3/1959 | See Source »

Ever since plans for the new compact cars got around Detroit, competitors of General Motors Corp. have been kicking at the rear engine G.M. will use in its Corvair. Chrysler Corp. President Lester Lum Colbert announced that Chrysler's small-car offering, the Valiant, would have its engine "up front, where it belongs." Ford Motor Co., whose small Falcon will also have a front engine, launched TV commercials demonstrating that an arrow weighted at the back end will fly erratically and miss the target, but that a "properly weighted" (i.e., heavy at the front) arrow will go straight...

Author: /time Magazine | Title: AUTOS: Rear-End Rumble | 7/13/1959 | See Source »

Chrysler Corp. reported total May sales of 70,814, up 19% over last year. To add more zip to sales, Chrysler's President Lester Lum Colbert made some drastic dealer shifts-and readied a new car. The company has known for some time that its dual system of De Soto-Plymouth and Dodge-Plymouth dealerships, has seriously hurt Plymouth sales, since the dealers were inclined to push the higher-priced cars on which they made more money. To correct this, the De Soto and Plymouth divisions were merged, with Plymouth to be top dog. Chrysler last week asked...

Author: /time Magazine | Title: Business: Best Auto Sales | 6/15/1959 | See Source »

Only one major segment of the economy has yet to turn around: car sales. Last week President Lester Lum ("Tex") Colbert showed off Chrysler Corp.'s new line, predicted that the industry's calendar 1959 sales will rise to 5,500,000 or 6,000,000, well above calendar 1958's estimated 4,600,000. But even optimistic Tex Colbert felt that buyers are not yet as enthusiastic as the industry would like. Said he: "People still show some tendency to wait for further signs of recovery before taking on new obligations." To loosen consumer purse strings...

Author: /time Magazine | Title: Business: Confidence in Cars | 9/15/1958 | See Source »

| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | Next