Word: lumbermen
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...burning up the roads in the family car or their own souped-up hot rods, kill themselves off at the rate of 7,100 a year, account for 27% of all traffic fatalities in the U.S. Last year traffic-minded James S. Kemper, board chairman of Chicago's Lumbermen's Mutual Casualty Co., whose policyholders (along with all the rest) pay $125 million a year in increased insurance rates because of teen-age drivers, decided to do something new about what he called "teenicide...
Allotting $100,000 to his campaign, he hired a Chicago studio to make a movie for free distribution to the nation's high schools, youth clubs and other organizations. By last week Lumbermen's 20-minute movie, Last Date, had been seen in 35 states by some 2,250,000 people, many of them young drivers...
...demand for the film has been greater than expected. Lumbermen's has had to increase the original 100 prints to 400, has nearly exhausted its $100,000 allotment, finds that new requests are rolling in faster than ever...
...real opposition that turned up against him in last week's primary was a lantern-jawed farmer from Deadwood named David I. Hoover, who had never run for office before. Hoover, an ex-deputy sheriff from Los Angeles, implied that Morse was a Communist or worse, and businessmen, lumbermen, doctors backed Farmer Hoover with wads of cash. But when the returns were in Morse had beaten Hoover by a 2-to-1 vote, and seemed virtually certain of re-election in the fall...
...Landon debacle was more than $1,000,000), and Kemper obviously had more on his mind than economy. It was the bipartisan foreign policy. Kemper had been much under attack as an isolationist (in 1941, as president of the U.S. Chamber of Commerce, he opposed lend-lease). His Lumbermen's Mutual Casualty Co. had sponsored Isolationist Upton Close's broadcasts during...