Word: lumbers
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Dates: during 1940-1949
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...builders to "take immediate steps to reduce total employment," unofficially asked them to cut their payrolls by about 14,000 (14%) by mid-September. Reason: even Boeing's Flying Fortress production is lagging for lack of some 9,000 workers (TIME, Aug. 2); the Northwest's vital lumber and food processing industries are also gravely understaffed...
With no capital, the two promoters found 18 tenants: an avocado grower, a man who sold sherry from a barrel, a florist, a rabbit raiser, more than a dozen farmers. Beck & Dahlhjelm got lumber and awnings on credit, built their own stalls, to rent for 50? each a day. They persuaded a millionaire oil producer, Earl Gilmore, to let them use a vacant plot he owned in the Wilshire residential district. Beck wrote radio ads, got them broadcast over KNX on credit. They were directed at farmers ("don't bother to bring us anything but the best"), but shrewdly...
Susanville is no Hollywood suburb; it lies in the shadow of the High Sierras, 80 miles northwest of Reno, Nev. It is tough, rich lumber and ranch country, and Ted Friend expects to buy a ranch when he gets there. His wife and their daughter, Suzy, hope he can make it go. They have questioned the functional utility of the first item of house-furnishings on Publisher Friend's list: twelve hammocks. He doesn't. He wants them all over the place. Sighs city-weary, country-struck Ted Friend: "I love hammocks...
...Bargain Counter. The man responsible for the Quaker uprising is bustling, chronically cheerful William Drought Cox, a 33-year-old Manhattan lumber broker, who bought the Philadelphia franchise last winter at a forced-sale bargain price (reportedly $40,000 down and notes for $200,000 of back debts...
...Standard Political Handbook, sold it to the Sun Oil Co. for a filling-station handout. Ten years ago he bought the rights to the New York Sun's famed Christmas editorial, "Yes, Virginia, There Is a Santa Claus," gets a royalty each time it is reprinted. When his lumber deals began to pile up a neat fortune, he bought a bankrupt professional football club, the New York Yankees, which shuddered a bit, then died all over. But his dream since boyhood was a big-league baseball club...