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...understand what is at stake in human terms, it helps to visit a community that depends on timber for its existence. Take Oregon's Douglas County, which, like the fir, is named for the Scottish botanist David Douglas. Oregon produces more lumber than any other state, and Douglas County boasts that it is the timber capital of the world. It stretches from the Cascades in the east to the Pacific Ocean on the west. There one can tune in to Timber Radio KTBR, feel the roads tremble beneath logging trucks and watch children use Lego sets to haul sticks...

Author: /time Magazine | Title: Environment: Owl vs Man | 6/25/1990 | See Source »

...treated paper used for wrapping food. McDonald's recycles such containers from 500 of its 8,200 U.S. stores and expects to include 1,500 more outlets by the end of the year. After the material is broken down into plastic pebbles, it can be reconstituted into artificial lumber, trash cans and other plastic products. Says Shelby Yastrow, McDonald's senior vice president for environmental affairs: "We used to use paper only. We could do it again. It's not that we can't. It's just that we see no reason to change...

Author: /time Magazine | Title: One Big Mac, Hold the Box! | 6/25/1990 | See Source »

...TEAM, the name of the public relations front group for Pacific Lumber, is first on the letterhead that lists the organizations sponsoring Earth Day in Menmdocino County, Calif. Hewlett-Packard, one of the Californian companies most responsible for depleting the ozone layer, is also a major sponsor of California's Earth Day festivities--it's CEO sits on the national Earth Day board...

Author: By Julie E. Peters, | Title: The Selling of the Planet, 1990 | 4/23/1990 | See Source »

Loggers argue that court injunctions have already deprived them of much of their prime lumber -- and their livelihood. Protecting the owl, they warn, would silence the mills once and for all, and drive at least 9,000 jobs into extinction. Environmentalists believe that may be a price worth paying for preservation -- not just of the 14-in. owl but also of the 300-ft.-high Douglas firs, the western hemlock and the Sitka spruce that predate Columbus' arrival...

Author: /time Magazine | Title: Environment's Little Big Bird | 4/16/1990 | See Source »

...economist. "Americans don't seem to care about this, but it is paramount in Japan." Trade negotiators reached an agreement last week to allow Japanese universities and government agencies to import U.S. supercomputers. But the two sides have made little progress so far in related talks over satellites and lumber products...

Author: /time Magazine | Title: Pop! Goes the Bubble | 4/2/1990 | See Source »

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