Word: luna
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First there was a nutrition bar called Luna--decorated with silhouetted dancing girls and packed with ingredients that women are supposed to need--which since it was introduced in 1999 has become the top-selling bar in natural-food stores. Then there was the line of breakfast cereals from Zoe Foods, launched in Massachusetts last year by a woman who wanted to make granola for women like her menopausal mom. In January, General Mills climbed on board, introducing Harmony cereal with soy protein, folic acid and a vanilla-almond-oat flavor that rated high in female focus groups. And this...
...what about the men? Are the guys jealous of all the attention being showered on the gals? Will they demand a Tony-the-Tiger benefit for prostate cancer or start raiding their wives' stash of Luna bars? Hoerler's boyfriend has so far steered clear of her Harmony cereal. "Oh, God," she says. "It's healthy. It's girlie. He wants nothing to do with...
...WORLD TRADE BRIDGE Rush hour has arrived. In the first five minutes, 27 trucks leave Mexico and pull into the Customs checkpoint. One by one, the drivers wait to be processed, reading Spanish newspapers and comic books or talking on their CB radios. Eleazar Camancho Luna, 21, listens instead to Latin disco music. He makes five crossings a day--$20 for full loads, $15 for empty trailers that need to be returned--and works six days a week. Not bad for a single guy, he says. The Mexican trucks are serviceable but spare: Luna's lacks the global-positioning systems...
...Luna isn't going very far anyway. After a Customs inspector waves him through, he lets out a sigh of relief. He can drop off the 44 tons of iron towers and still get back home tonight...
...Luna died smiling. The bottle-nosed dolphin was captured last December off the southwest coast of Baja California. For two hours, she traveled in a coffin-like trailer with virtually no water. When she arrived at her destination, an aquarium at La Concha Beach Resort in La Paz, Mexico, she was carried in a makeshift hammock and deposited on a sandy beach. She tried to bite her handlers, but her protest went unheeded. She was forced to frolic and swim with tourists in a pen. After five weeks, she died--from stomach inflammation and ulcers caused by stress, according...