Word: lunardi
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Dates: during 2010-2019
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This term first appeared in 1996, when the Philadelphia Inquirer noted that Joe Lunardi, a spokesman for St. Joseph's University and a college-hoops junkie, referred to himself as a "bracketologist" when projecting the tournament field. In 2002, ESPN.com featured Lunardi's "bracketology" predictions, and since then the word and Lunardi himself have become as ubiquitous a March presence as inebriated St. Patrick's Day revelers. Dozens of other "experts" have entered the bracketology game, and there's even a website that tracks the performance of the pundits, as if they were evaluating stocks or anything else of consequence...
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