Word: lundigan
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...blown a windfall of $150 million to the studios for letting their pre-1948 movies go on the air. Except for Paramount, every major studio is also making TV films in earnest. Movie bigwigs curled their lips when such onetime movie performers as Betty Furness, William Lundigan, Lee Bowman and Ronald Reagan emerged as full-time TV commercial pluggers, but now virtually all the studios are in the business of filming commercials themselves. To help make ends meet, once-mighty M-G-M even rents out its sets and props to TV producers...
Ease the Way. The new look in announcers is being supplied by such entertainers as Cinemactor William Lundigan (Chrysler), Singer Vaughn Monroe (RCA Victor), Ballet Dancer Dorothy Jarnac (Stopette). Even where commercial announcers are kept on the job, entertainers are being hired to introduce them. On NBC's Oldsmobile Spectaculars, Actor Lee Bowman dresses up in evening clothes for the sole purpose of saying: "And now, ladies and gentlemen, here is Ed Herlihy with a message from our sponsor...
...subsidiary of Columbia Pictures and producer of such TV shows as Father Knows Best, Adventures of Rin Tin Tin and Captain Midnight), Ford Theater is in its third year on TV and attributes its success to 1) the use of Hollywood stars (Thomas Mitchell, Irene Dunne, William Lundigan, Ronald Reagan), 2) its technically perfect films, 3) its plots, which Screen Gems says defensively are of "more interest to audiences throughout the country than certain other series that appeal to more sophisticated viewers...
Ford Theater (Thurs. 9:30 p.m., NBC). William Lundigan and Wanda Hendrix in The Bachelor...
Riders to the Stars (Ivan Tors; United Artists) is an oater of the ionosphere. The hero (William Lundigan) is a rocket jockey, the first man ever to ride a guided missile through the wide open spaces beyond the earth's atmosphere. The heroine (Martha Hyer) is a "space-medicine girl" who "dreams of flying almost every night." The rocket man is told by his double-dome dad (Herbert Marshall), a rocket scientist, to go and catch a meteorite. He does this, 80 miles above the earth, with the help of the most startling invention since the Sky Hook...