Word: lundstrom
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Dates: during 1970-1979
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...fanciful headline about the invention of the sauna by a Finn who discovered that his wife "loved" being locked in a smokehouse and beaten with birch leaves. Lawyer Karen DeCrow, former president of the National Organization for Women, conceded in a letter to Finnair North American General Manager Leif Lundstrom that the airline had intended only to be funny-but added that wife beating was no laughing matter, either in Finland or the U.S. If Finnair did not drop the ad, said DeCrow, "we women will have to start our great vacations with one of your competitors." In a nonplused...