Word: luneburg
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Dates: during 1960-1969
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...Jeep deal was typical of American's growth-minded aggressiveness since Chairman Chapin and President William V. Luneburg took over in 1967. At that time, AMC's future seemed so shaky that its creditors, a consortium of 24 banks headed by Chase Manhattan, examined the books every ten days. The new chiefs sold AMC's finance subsidiary and Kelvinator Appliance to pay some of the debts, trimmed costs by $20 million annually to cut the breakeven point from 343,000 to 250,000 cars a year, and last year turned a profit...
...pressure on dealers to dispose of '69 cars. Next year's models will include a wide selection of new specialty sports cars and compacts. Chrysler, for example, will introduce its Challenger to do battle with Ford's still highly successful Mustang. Last week President William Luneburg announced that next year American Motors will bring out a Volkswagen-size car called the Gremlin...
...modest jump on the Big Three, who will not begin unwrapping their new wheels until later this month. Why the rush? Maybe because A.M.C. has a lot to show this year. "We've got a whole line of cars to sell now," says A.M.C. President William V. Luneburg. "This company will never again be known as a one-product outfit...
...push out of its slow-moving Rambler American economy line. It decided to scrap its ill-conceived Marlin fastback effective with the 1968 model-year, meanwhile cut back production on all '67 models to make sure that it would not be stuck with unsold cars. "Since January," says Luneburg, "we've operated at about halftime. I've never seen it before-and I never want to again...
While the Javelin is supposed to help the whole line by luring customers into the showrooms this fall, A.M.C. plans to add an even jazzier car to the bait next winter. Called the AMX, it will be a two-seat, high-performance sports car that, says Luneburg, will compare "in every way" to the Corvette-except that A.M.C. plans to sell it at a markedly lower price...