Word: luneburg
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Dates: during 1970-1979
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DIED. Leopold Ludwig, 71, celebrated Generalmusikdirektor of the Hamburg Opera (1951-70), popular guest conductor of the Metropolitan and San Francisco operas, and versatile interpreter of contemporary opera as well as of Wagner, Strauss and Mahler; of a heart attack; in Luneburg, West Germany...
...autos a year. The company may be able to sell at least that many if predictions come true that total car sales in the U.S. this year will hit 11 million-but in the past few weeks that has become a giant "if." American Motors President William Luneburg poses these questions raised by the energy shortage: "Do you really think that the people out of the market because of unemployment can be counted on to return, and in what numbers, and when?" American Motors will undoubtedly hang on in the sales race, but its hopes for stopping the flow...
...mixed-up market," says American Motors Corp. President William Luneburg, "and anybody who says he fully understands it is crazy." A vice president of another auto company reports on a meeting with officials of two major ad agencies: "Six months ago, they told us what to do: advertise gas economy, small size; advertise American, no-nonsense thrift. And who gets the action? Chrysler Cordoba and Volare-foreign names, foreign actors on the TV screen, 'Corinthian leather,' the look of 'elegance.' I asked the admen 'What the hell is this all about?' They could...
...Three: GM (down 27%), Ford (17%) and Chrysler (21%). While luxury cars held their own, middle-size cars did poorly, and the economy segment of the market in which A.M.C. has specialized grew from 43% to 45.3% of total sales. Thus the Pacer, A.M.C. President William Luneburg believes, "is something that will get people looking at cars again...
Strategy. That AMC has positioned itself to be there is largely the work of Luneburg and Chairman Roy D. Chapin Jr., who took over when AMC hit its nadir in 1967 (loss that year: $76 million). They adopted a strategy of doing everything a bit differently from the Big Three. The most important decision was to concentrate on small cars, rather than offer a wide range of autos. "You capitalize on your strengths," explains Luneburg. "We are not shooting with a shotgun. We are shooting with a rifle...