Word: luneburg
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Oddly, the sudden prosperity has caused little jubilation among American Motors executives. They are preoccupied by an unfamiliar problem; how to produce as many cars as the public wants. "Steel is tight, chemicals are tight, fabricated parts are extremely tight," complains William V. Luneburg, AMC's blunt-spoken president, who sometimes badgers suppliers personally for quick deliveries. "When you have the opportunity in your grasp and you cannot make it materialize, it is a bit frustrating." Still, he concedes, "the wheel of fortune is turning right at the moment...
...Jeep deal was typical of American's growth-minded aggressiveness since Chairman Chapin and President William V. Luneburg took over in 1967. At that time, AMC's future seemed so shaky that its creditors, a consortium of 24 banks headed by Chase Manhattan, examined the books every ten days. The new chiefs sold AMC's finance subsidiary and Kelvinator Appliance to pay some of the debts, trimmed costs by $20 million annually to cut the breakeven point from 343,000 to 250,000 cars a year, and last year turned a profit...
...pressure on dealers to dispose of '69 cars. Next year's models will include a wide selection of new specialty sports cars and compacts. Chrysler, for example, will introduce its Challenger to do battle with Ford's still highly successful Mustang. Last week President William Luneburg announced that next year American Motors will bring out a Volkswagen-size car called the Gremlin...
...modest jump on the Big Three, who will not begin unwrapping their new wheels until later this month. Why the rush? Maybe because A.M.C. has a lot to show this year. "We've got a whole line of cars to sell now," says A.M.C. President William V. Luneburg. "This company will never again be known as a one-product outfit...
While the Javelin is supposed to help the whole line by luring customers into the showrooms this fall, A.M.C. plans to add an even jazzier car to the bait next winter. Called the AMX, it will be a two-seat, high-performance sports car that, says Luneburg, will compare "in every way" to the Corvette-except that A.M.C. plans to sell it at a markedly lower price...