Word: luneburg
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...split grille and sunken door handles. Also available are such options as a zippy 280-h.p. engine and racing stripes. Roomier than the Mustang, but with a price in the same range (about $2,500), the car itself not only stands to catch on, but, says Company President William Luneburg, its sporty look should also "give the showrooms a traffic boost" for other lines...
...American Motors, which has already lost $48 million in the first nine months of its current fiscal year. Despite all that red ink, the company insists that its long-range prospects are looking up. Under the imaginative leadership of Chairman and Chief Executive Roy Chapin Jr. and President Luneburg, A.M.C. has slashed $20 million in sales promotion off its annual budget, concentrated on improving assembly-line quality control, increasing plant efficiency, and attending to essential details such as the availability of replacement parts...
...push out of its slow-moving Rambler American economy line. It decided to scrap its ill-conceived Marlin fastback effective with the 1968 model-year, meanwhile cut back production on all '67 models to make sure that it would not be stuck with unsold cars. "Since January," says Luneburg, "we've operated at about halftime. I've never seen it before-and I never want to again...
...returned to the larger size, and even stretched the length and breadth of some Ramblers, its share of U.S. auto sales steadily slipped, from 6.4% in 1960 to a mere 3.2% last year. In fiscal 1966, A.M.C. lost $12.6 million, and last week Chapin and new President William V. Luneburg had more bad news for their annual meeting...
Grosse Pointe neighbor Chapin be made president, with Luneburg as his No. 2 man. Both Evans and Abernethy argued their cases-while the other was out of the room. When it came to a vote, the twelve-man board was split down the middle. Trying for compromise, they told Evans that while Chapin and Luneburg could replace Abernethy, the company had little cash to spare for three top-level salaries. Evans got the hint, and bowed out with Abernethy...