Word: lungfuls
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What is it about young adulthood that turns people on to smoking? The intoxicating freedom? The feeling of invincibility? The looming prospect of lung cancer? It may be none of the above, but according to a study released Thursday by the Centers for Disease Control, something is turning '90s college-age adults into smokers at a higher rate than their '80s counterparts. Despite success in some population groups, adult smoking rates in the 1990s have remained essentially static, thanks to large numbers of 18-to-24-year-olds who are picking up the habit. Between 1965 and 1990, the percentage...
...announcement--that "there is an overwhelming medical and scientific consensus that cigarette smoking causes lung cancer, heart disease, emphysema and other serious diseases in smokers"--appeared on the company's newly designed Web site (www.philipmorris.com) and is the second in a series of attempts by tobacco companies to give salience to health-related issues. Last year, the Brown and Williamson Tobacco Company similarly redesigned its Web site to include a section on smoking and health hazards, and Tommy Payne, director of R.J. Reynolds, announced two weeks ago that his company planned to follow suit. Previously, Philip Morris had only gone...
...only because Philip Morris knows that such pious statements have little impact that it publishes them. After all, the scientific evidence regarding the impact of smoking has been around for quite a while, at least since 1964, when the first Surgeon General's report relating smoking causally to lung cancer, coronary artery disease, chronic bronchitis and emphysema came...
...timer: Easily identifiable by his practice of wearing striped crew socks all the way up to his knees. He looks as though he can breathe only with the assistance of an iron lung, but you are the one sucking wind as his spindly legs and reconstructed hip propel him past you faster than he can drive...
...more information on lung cancer, visit time.com/personal You can e-mail Christine at gorman@time.com