Word: luntz
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...only coming at you from across a desk at his father's real estate firm, where Spitzer now spends his days puttering around before heading home at 6 to make dinner for his daughters. He talks extremely quickly, answers questions with questions ("Have you read Frank Luntz's memos?") and then talks right through your answers...
...Republicans have used this rising disgust with government not just to cripple health care reform but also to derail other Obama initiatives. In a memo to clients on how to defeat new regulation of Wall Street, Republican pollster Frank Luntz urged them to attack "lobbyist loopholes" - items that were put into the financial-reform bill, as in the health care bill, largely to attract enough Democratic votes to break the GOP filibuster. Needing 60 votes has made the debate over every bill on Obama's agenda longer and uglier, which is exactly how the Republicans want...
...meantime, the IPCC will remain a political football, as supporters and opponents of climate action battle in Washington. For the public, however, none of the scientific infighting really matters. A survey released last week by Frank Luntz, a veteran Republican pollster, found that despite all the noise, substantial majorities of Americans on both sides of the political divide believe that climate change is real, and that something needs to be done about it. They don't want to know the details - the exact speed of the Himalayan glaciers' melt is not going to motivate the public one way or another...
...Instead, Luntz counseled advocates to focus on the energy independence and green jobs that could result from action on energy and climate change. For climate scientists, questions about the IPCC won't end anytime soon. But for the rest of us, the only question that will matter is whether taking action on energy can really help jump-start the American economy...
...words are weapons, Frank Luntz is a samurai. The pollster and communications consultant has spent years shaping corporate and political messages based on focus groups and opinion surveys in all 50 states and overseas. His best-known client has been the Republican Party, for which he transformed the "estate tax" into "death tax" and helped popularize "tax relief" to replace mere "tax cuts." The Fox News contributor has compiled his insights into public opinion in a new book, What Americans Really Want... Really. He spoke with TIME about the health-care debate, the benefits of ambushing CEOs and what...