Word: luntz
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Dates: during 2000-2009
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...woman, a venture capitalist from the Denver area, looked a bit like Cindy McCain, and so it was disconcerting when she announced, in a focus group of undecided voters conducted by the Republican pollster Frank Luntz, that she had decided she just couldn't vote for John McCain this year. "I supported him enthusiastically in 2000, but he's hired the same people who ran him into the ground last time to run his campaign," she said. McCain's tone was more negative now. "It breaks my heart...
...also true that the issues of the past are not necessarily the issues most compelling for today's students. Pollster Frank Luntz gathered a focus group of New Hampshire students on the eve of the primary there, and the hour-long conversation barely touched on the hot buttons of yore: abortion, crime and affirmative action. Their world, after all, encompasses RU 486, lower murder rates and Oprah. What concerns many of them is the nature of politics: the perceived gridlock of parties, conniving of special interests and shallow biases of the media. When Obama talks broadly about changing those dynamics...
...beyond all that, the groundswell under the wave, is a hunger for something new. In interviews and focus groups all over the state, voters-especially Democrats-expressed this appetite. "It's not about change," said pollster Frank Luntz. "It's about a new beginning. Democrats want to wipe the slate clean...
...supporters are the equivalent of crabgrass," says G.O.P. consultant Frank Luntz. "It's not the grass you want, and it spreads faster than the real stuff. They just like him because he's the most anti-Establishment of all the candidates, the most likely to look at the camera during the debates and say, 'Hey, Washington...
...personal life and his liberal record on social issues - which an internal campaign memo termed potentially "insurmountable" last year. (The memo was leaked to the New York Daily News.) The more he can remind people of his performance on 9/11, the better off he is, says G.O.P. pollster Luntz. "You cannot underestimate the impact of having seen him on television hour after hour dealing with the tragedy," he says. "That gives him a level of credibility that nobody else...