Word: luntz
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Dates: during 2000-2009
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...words are weapons, Frank Luntz is a samurai. The pollster and communications consultant has spent years shaping corporate and political messages based on focus groups and opinion surveys in all 50 states and overseas. His best-known client has been the Republican Party, for which he transformed the "estate tax" into "death tax" and helped popularize "tax relief" to replace mere "tax cuts." The Fox News contributor has compiled his insights into public opinion in a new book, What Americans Really Want... Really. He spoke with TIME about the health-care debate, the benefits of ambushing CEOs and what...
...Hell Starting after the election and continuing into spring, pollster Frank Luntz conducted a survey of some 6,400 Americans, and the first question was whether they agreed with this statement: "I'm mad as hell, and I'm not going to take it anymore." Nearly 3 out of 4 - 72% - said...
...Movie buffs might appreciate this, because when Beck gets rolling on a particularly emotional riff, when the tears glisten and the shoulders shudder, Paddy Chayefsky, the great leftist playwright, looks like a prophet. He's the man who coined the phrase that, according to Luntz, is the rare thing Americans can agree on. He gave the line to Howard Beale, the mad anchorman at the center of the dark satire Network...
...This time around, however, the clamor for fundamental change of a system that covers too few and costs too much has grown to the point where the minority party knows that simple obstructionism is a dangerous route to take. "The status quo is no longer acceptable," political strategist Frank Luntz wrote in a confidential memo to congressional Republicans earlier this month. "The overwhelming majority of Americans believe significant reform is needed - and they see Republicans (and the insurance companies) as the roadblock. If the dynamic becomes 'President Obama and congressional Democrats are on the side of reform and Republicans...
...manipulative and synthetic as "The Language of Health Care 2009" often sounds, the bottom line is Luntz knows what he's doing. He's widely credited for helping Republicans seize and maintain control of Congress in the 1990s, and many Luntzisms continue to be staples of Washington rhetoric (just think of how often you hear about "tax relief"). Every American has a stake in the massive battle coming over health care reform, and voters would be wise to understand the weapons deployed to sway public opinion on both sides. However, how to craft smart reform and find common ground...