Word: luntz
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...character flaw that brings Presidents down is not a lack of conviction but, perhaps, too much of it. The one unpardonable sin is hubris. "Filegate has legs," insists Republican pollster Frank Luntz--not just because the White House seemed to think it could requisition 900 FBI files with impunity but because it initially dismissed Filegate as a "bureaucratic snafu." It sounded too much like, "We are too far ahead in the polls to give you an adequate explanation...
...vulnerable this year, among the most toss-up races in any state. If a halfhearted Dole effort there keeps Republican turnout low on Election Day, they could easily go Democratic. "I wouldn't be surprised if this is the lowest turnout in modern history," says G.O.P. pollster Frank Luntz. "That's where personal appearances [by Dole] can make a difference." Local Republicans haven't forgotten the 1992 presidential campaign, when George Bush gave up on their state early, helping Democrats take both California Senate seats and 30 of its House seats...
...their current face-off, Gore, surprisingly, is doing better than Kemp. The first test came during the two party conventions. Both men did well, "but Gore actually turned things around," says Frank Luntz, the G.O.P. pollster who used focus groups to analyze the various convention performances. "Before the conventions," says Luntz, "Kemp was preferred over Gore. After they spoke, Gore surged ahead, a reversal due entirely to Gore's home-run speech...
...result, his support nearly doubled, though by Election Day it had slipped back to under 9%--a long step down from the 19% he garnered in 1992. By making his campaign a vanity production, he succeeded only in muddying his party's future. Says Republican pollster Frank Luntz: "The desire for a third party will not come back until Perot leaves the political scene...
...could be the White House's slogan.) They and other Democrats see conservative compassion as a kind of Republican confidence trick, allowing them to grind the faces of the poor while wearing a self-righteous smile. But the idea of compassion is genuine and will not melt away. Luntz avows that voters "want you to feel for them." So, advice to all Republican candidates from a consultant in compassion: "Think needy, not greedy...