Word: luntz
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...feet and with a speedy grasp of policy, he's also a consummate politician. Charles Haughey, a discredited forerunner in the Taoiseach's office, described Ahern admiringly as "the most cunning, the most devious, the best of them all." Even so, voters seem to trust him. Frank Luntz, the U.S. pollster who has recently been taking the country's temperature for Ireland's national broadcaster rte, says Ahern gives "the impression of being human and personable and genuinely likable. While people may be disappointed with the government, they're not disappointed with him." Fiona Sherlock, just 18 and looking forward...
...spending," when "investment" yields a more positive vibe? Frank Luntz, the Republican pollster and focus-group guru, warns in his new book, Words That Work: It's Not What You Say, It's What People Hear, that locution can decide elections. The G.O.P. proved it in November. "Linguistically, they got sloppy," he writes. Luntz successfully promoted "death tax" for "estate tax," "climate change" for "global warming" and "scholarships" for "vouchers." Here, he gives TIME five stinkers '08 hopefuls should avoid. [This article contains a table. Please see hardcopy of magazine.] BAD WORDS WHY Listening So much for the listening tours...
...Republican Party of 2006 is a tired, cranky shell of the aggressive, reformist movement that was swept into office in 1994 on a wave of positive change," Frank Luntz, one of the strategists of the G.O.P. takeover, wrote this week in a column for TIME.com "I worked for them. They were friends of mine. These Republicans are not those Republicans...
...Frank Luntz was the pollster of record for the Contract With America in 1994. He is the author of the forthcoming book Words That Work...
...issue to that part of his image that until recently had been robust. He will also be setting up a potentially favorable issue for Republicans in '06. "This is the kind of issue that the Silent Majority talks about in private but doesn't mention to pollsters," says Frank Luntz, the political strategist who is advising G.O.P. lawmakers on immigration. "It has the same kind of feel that affirmative action had in the late '60s and early '70s. There is a deep-seated anger toward the government for not stopping this...