Word: luntz
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...Have deficits lost their political sting? "The public still doesn't like red ink," says Frank Luntz, a GOP consultant who advised Perot. "But they're willing to pay now for national security, and an economic recovery, and deal with deficits later." The White House is betting Luntz is right. The deficits, Bush aides claim, are manageable; as a percentage of GDP, they still don't rival those faced by Ronald Reagan and the current president's father. "Nobody likes deficits, but the public will give this president the benefit of the doubt," adds one Bush adviser. "They liked Perot...
...media attention in favor of death by a thousand strokes of the pen," contends Stoermer. The Republicans are also learning how to spin environmental issues in their direction. In a confidential document distributed to G.O.P. Governors and members of Congress just before last November's elections, Republican pollster Frank Luntz advised party members to refer to themselves as "conservationists." The document said, "The first (and most important) step to neutralizing the [Republican environmental] problem and eventually bringing people around to your point of view on environmental issues is to convince them of your 'sincerity' and 'concern...
...more years than he had thought. Fully one-third of Americans between 50 and 64 said they had decided to delay their retirement because their assets had shrunk in the market--and that was back in February. "There's no doubt there are more now," says G.O.P. pollster Frank Luntz. "They saw their retirement in the near future, and they watched it move away from them...
...Luntz warns politicians that these are people who almost always vote. "The Irritable Voter is the one I'm afraid of," he says. "Someone who had something and lost it." For Democrats, the political beauty of the corporate scandals is that they "play into what people already believe" about Republicans--"that these guys are in the tank with corporate special interests," says Steve Elmendorf, chief of staff to House minority leader Dick Gephardt. "I don't see any downside to this for us." But when the interests of voters clash with the interests of donors, the Democrats...
...Luntz warns politicians that these are people who almost always vote. "The Irritable Voter is the one I'm afraid of," he says. "Someone who had something and lost it." For Democrats, the political beauty of the corporate scandals is that they "play into what people already believe" about Republicans-"that these guys are in the tank with corporate special interests," says Steve Elmendorf, chief of staff to House minority leader Dick Gephardt. "I don't see any downside to this for us." But when the interests of voters clash with the interests of donors, the Democrats...