Word: luraghi
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Dates: during 1960-1969
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Fiat, which objected to a "fragmentation of the industry," fought hard to stop the government-sponsored Alfa Sud project. But Alfa President Giuseppe Luraghi was the better lobbyist. "By 1981, automobile production in Italy will double to around 2,600,000 cars," said Luraghi. "We intend to participate in that market, and we hope to have at least one-fourth...
...Ricostruzione Industriale, the government holding company which also controls the jets of Alitalia, the luxury ships of the Italian Line and the nation's telephone and radio-TV networks. After suffering from indifferent sales early in the 1960s Alfa-Romeo has been revived largely by President Giuseppe Luraghi, 60. A onetime IRI executive, Luraghi was put in the driver's seat to balance speed and wind designing with cost accounting, marketing and long-range planning. Like many of his competitors in the U.S. and Europe, he sees world automaking as a pyramid, with expensive Rolls-Royces and Ferraris...
Bigger Overseas. Luraghi also argues that the future of European automaking depends on exports. Alfa-Romeo last year exported 23% of its cars but sent only 1,500 to the U.S. To increase those totals, the company has invested $90 million to build a modern factory at Arese, just outside Milan. Luraghi expects to double output in seven years by turning out cars that appeal to the everyday driver whose Fangio instincts are stirred by a six-speed manual gearshift and easy acceleration to 100 m.p.h...