Word: lure
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Dates: during 1930-1939
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...have suffered untold damage to our old established business by the ambiguous publicity given out concerning the Tugwell bill. In a recent issue of the Paramount Newsreel, Professor Tugwell told a truly appalling tale of injuries caused by a poisonous preparation, but neglected to give its name as "Lash-Lure" or to state that it was a dye, merely calling it an eyelash "beautifier," and concluding his speech with the dreadful remark, "This is the kind of stuff you women use on your eyelashes...
...Department of Agriculture's "chamber of horrors" last month Mrs. Franklin D. Roosevelt discovered two photographs, pressed them to her breast crying, "I cannot bear to look at them" (TIME, Nov. 20). The photographs were of a woman who had got some "Lash-Lure," an eyebrow & eyelash dye, in her eyes. Last fortnight the Journal of the American Medical Association reported 17 such victims of the latest U. S. beauty fad, one of them facing total blindness. First city in the land to act was New York. Last week its Health Department banned the manufacture, sale...
Investigators had found no victims in the city, but had discovered dangerous dyes in use in beauty parlors, on sale in drug stores. Last week the Health Department had condemned "Lash-Lure" and "Di-Lash," had not yet completed analyses of "Coloura," "Ey-Tec" and "Ey-dolize." From reputable physicians the A. M. A. has received reports of damage done by "Louise Norris." "Loris." "Perma Coleur" and "Larieuse." Like all cosmetics, these dyes are now outside Federal control which would be extended to them if & when Congress passes the proposed new Federal Food & Drugs ("Tugwell") Bill...
...Monday press conferences, which she innovated, comes many a little human interest yarn. Fortnight ago she started another of her countless crusades, this time against poisonous cosmetics. In the Department of Agriculture's "chamber of horrors" she had discovered two photographs of a horribly blinded victim of "Lash Lure." Showing them to the ladies of the Press, she pressed the pictures to her breast and exclaimed: "I cannot bear to look at them...
...unprincipled villain named Sevilla (Stiano Braggiotti) is about to lure away to Paris Betty Findon (Daphne Warren Wilson), an impressionable young woman who does not know the horrid fate which awaits her in South America. Her childhood sweetheart, Colin Derwent (Bramwell Fletcher, a capable young Englishman returned to Broadway from Hollywood), can save her only by murdering Sevilla. A barrister, young Derwent has to use all the tricks his quick mind can provide to save himself from the gallows...