Word: lure
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Dates: during 1930-1939
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...Parasites have sharp noses, so scientists studied their scent-life, developed synthetic odors to lure them to destruction instead of to meals of human flesh. Incidentally, if an ant met another ant in a pitch-black tunnel its nose would immediately register the other's age, weight, color and sex, and it could act accordingly...
...further estimated that a major part of forty-two millions in "circulation" the week before had disappeared into safety deposit boxes and other less formal hiding places. Since hoarded cash immobilizes the gold behind it national credit was being steadily strangled. Therefore President Hoover took action to lure idle dollars back into circulation. As usual, his method involved public education, mass psychology and an-other commission...
...Surrealiste artist is interested in externalizing the experiences that take place in the remote spaces of consciousness. He attempts to reclaim for painting the regions that lie beyond logic. He is experimenting at the very edge of the expressable and the communicable. Surrealisme has the triple lure of the unexpected, the censurable and the remote; and at its best it is embarrassingly comprehensible...
...each & every child they saw. They were members of New Bedford's Church of the Nazarene (a small sect placing great emphasis on revival and "holiness"), which was running a Sunday School attendance contest with the Church of the Nazarene in Maiden. Their method of proselyting was to lure young moppets into the truck with lollypops, trundle them off to church...
...process by which Radio makes its own artists. Oldtime success stories seem slow and labored compared with the meteoric rise of moonfaced Morton Downey, who has earned $4,500 a week with his ballading ever since young President William Samuel Paley of Columbia Broadcasting System used him to lure Camel's cigaret advertising from National Broadcasting Co. Kate Smith's story is another one based on tobacco. Her 240 Ib. and an easy, tricky way of singing had scarcely identified her with musicomedy when La Palina cigars snatched her up for a sum appropriate to her size...