Word: lure
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Dates: during 1930-1939
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Believing that "theatregoers are entitled to plays, and good plays, at prices within their reach," Producer George Sharp has revived Young Sinners, a hit of last season, at a top price of $1. Balcony seats cost 50?. It is an attempt to lure moviegoers back to the theatre. The production is not cheap, the cast is headed by Dorothy Appleby and others from last season's success. It is a bargain at Si. Producer Sharp plans to present more and, it is to be hoped, better $1 plays...
...advent of crew races on the Charles arouses sufficient interest on the Vagabond's part to make him wish to follow the 150-pound crew to Kent, Perhaps, however, Bermuda will lure him. The unsettled period of making up one's mind as to where to pass the Spring Recess makes all decisions difficult. And so, with his mind busied with that problem, he will listen where his feet lead him on this last day before he leaves for parts yet unchosen. Bermuda may win out; he witnessed the Lowell-Dunster boat race yesterday...
...that nebulous thing called Spring fever the movies are excellent. When neither these escapes or antidotes are needed the managers of the cinema house have to put on a picture of some higher type--a filming of a successful stage play or some extraordinary original Hollywood enterprise--to lure the majority of the college students. (Of course, every normal man has his favorite actress whom he would see in any picture, no matter how outrageous the vehicle.) But when work causes consternation and the weather and other forces cause one to be "fed up" there need be no especial attraction...
...something that had a place of its own in the scheme of things, there might be some excuse for the existence of so much ponderous organization. But as it stands today this energy-consuming phenomenon is just a copy of the one outside. If the student cannot resist the lure of the committee, the rotary and the ballot box he might at least wait until he gets to a place where his progress will mean something. CornellSun...
Furthermore the best collegiate education is the best business training today. Callisthenes need not worry about an incentive to enter the industrial world. Wealth holds more lure for most men than a captain's bars or a minister's gown. To stress business in education would be most inadvisable. American, today presents a most effective answer to the society which desires to revolve about an industrial axis...