Word: lure
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Dates: during 1950-1959
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...often provocative, and their wanderings, as recorded by Martinson, won the author election to the Swedish Academy after the book's publication in 1948. But as a novel, Martinson's Road has no crossroads of crisis and. like his tramps, no destination-except perhaps the insidious lure of what lies beyond the next bend...
...cost of the transportation for a trip to eleven countries." Reed points out that the 0.5% of disposable income spent by U.S. tourists on foreign travel has decreased from the 0.8% peak in 1929. But as travel becomes faster and cheaper, he predicts, foreign countries will lure more than 2,500,000 U.S. tourists a year by 1960, an increase of 50%. Says Reed: "American Express is already planning the jet age weekend in Europe...
FREE LIFE INSURANCE is the newest pitch by automakers to lure customers into the showrooms. American Motors will give every Nash or Hudson buyer a $12,500 accident policy ($25,000 if both husband and wife die) on their lives while they are riding in one of the company's products. Studebaker-Packard will kick off a similar program; it will up the policy to $20,000 for buyers, but will not extend the insurance to the owner's spouse...
...channels no more than one-third of its copper output to the U.S. understandably opposes U.S. producers' efforts to keep the price down because it gets a cut of company profits. Many U.S. industries also feel that the only way to get more of the metal is to lure Chilean copper back from Europe by matching Europe's price. The copper shortage in the U.S. has spurred use of substitutes; e.g., radio manufacturers used 246% more aluminum in 1953 than 1947 v. 132% more copper...
...obvious and perhaps more effective would be industrial publicity. If General Motors spent its millions making high school students aware of the difference between salaries paid the college and the high school graduate, they could induce more students to put themselves through college than their hundred scholarships will ever lure. The pollsters have, however, confused the effort to sell higher education to the public, by reporting that half of those who miss college blame poverty. Their claim is correct, but they have obscured the fact, clearly seen in case studies, that nine out of ten insolvents can go to college...