Word: lure
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Dates: during 1980-1989
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...benefits of the Pepsi endorsement are obvious. Granted, it lacks the tradition and lore of the Coca-Cola name, but Pepsi has that crucial newness about it, an attribute sure to lure baby boomers to the fold...
...addition, the prospect of vast riches to be had in the biotechnology field can act as a powerful lure for faculty and potential faculty. The new commercial venture could act as an incentive for professors to stay here, rather than venture into the for-profit world as Professor Walter Gilbert did in 1980 when he resigned from the faculty to work at Biogen. And Harvard's plan could play a more noble role by accelerating the development of important medical cures and technologies...
...order to lure minority undergraduates to academia, Harrison says that "you need a curriculum and a faculty here working in areas that minority undergraduates are likely to find exciting." And right now, he says, Harvard is not really competitive with the other professions because minority students are not getting the right signals. Minority Enrollment at Harvard...
...college bills, many students feel pressured from the start to select a major that is not only meaningful but also marketable. Some must allocate time for a 20-hour-a-week job, as well as early morning classes and late-night study sessions. Alcohol and drugs remain an omnipresent lure and danger made more enticing than ever as stress levels soar. And the challenge of dating in the safe-sex era has shadowed even the illusion of a lighthearted passage to adulthood...
...because the advertisers can command the faithful attention of the agencies' top talent. Doing business with a small firm typically entitles the client to deal with the boss, while at a mega- agency the upper echelon usually concentrates on major accounts like IBM (budget: $138 million). But the greatest lure is the little shops' reputation for creativity. In last June's annual Clio Awards ceremony, the industry's equivalent of Oscar night, Fallon McElligott of Minneapolis ($142 million) won twelve prizes. The most honored Madison Avenue contender, BBDO Worldwide ($3.7 billion), won seven. Among the Minnesota firm's winners...