Word: lure
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Dates: during 1980-1989
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...Kesey's farm in Pleasant Hill, Ore., the vehicle symbolizes the built-in obsolescence of 1960s enthusiasms. The same can be said for Demon Box, a collection of new and previously published magazine pieces about the good old days, departed friends, family, the pull of the soil and the lure of dope. Spruced up and polished, these writings impress and entertain but seem like an attempt to squeeze a few more miles out of a writer who has either run out of gas or has been stalled by too many chemical additives...
That is what makes the growing problem of drugs in sports seem so insidious, and why each new disclosure about a career destroyed or an athlete dying young comes as such a head-snapping blow. In an era so stingy with heroes, the fall of sports stars to the lure of cocaine and other narcotics has helped spur the growing national concern about drug abuse. It has also prompted college and professional sports officials to search for new ways to crack down on the illicit indulgences of those who are supposed to serve as exalted role models...
From the gold-rush camps and Hollywood to the flower children and Silicon Valley, California has long been the place where the newest manifestations of the American dream first sprouted. In Orange County, the dream seems to be driven by the lure of both success and excess. With 42 miles of beckoning oceanfront, this California-style Riviera is a 38-sq.-mi. wedge of land stretching from the Pacific Ocean to the Santa Ana Mountains and harboring the thriving towns of Newport Beach (pop. 67,000), Costa Mesa (88,000) and Irvine (89,000). It includes a constellation of some...
...efforts to lure light-minded consumers have succeeded. One notable flop has been low-alcohol beer, or LA, which contains about half the alcohol of regular brews. Introduced in 1983 by a small Cincinnati brewery, Hudepohl, and later rolled out by the major brands, LA sales slumped 7% last year to 500,000 bbl., or only .1% of the total beer market. One possible reason is that drinkers who are worried about their weight already have low-calorie choices like Miller Lite, while consumers who want kickless beer can turn to nonalcoholic ones, including Moussy and Kingsbury...
...fascinate her but sell far fewer copies. The first group fits comfortably into the mystery genre. The second resists pigeonholes. The books feature no heroic detective and no gathering of suspects for a summing up. Sometimes the precise nature of a crime remains known only to the perpetrator. The lure to the reader is not to see justice done but to understand the way a dangerous person apprehends the world...