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Word: lure (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...there isn't much chance of that:construction on New Utopia is set to begin in afew days and Crews said the tropical paradisemight lure him once it opens on December...

Author: By Ariel R. Frank, CRIMSON STAFF WRITER | Title: HMS Grad To Run On-Line University | 9/16/1998 | See Source »

Investors large and small who had put money overseas in search of diversification, or simply higher returns, were sorely disappointed last week. Day after day, one giant U.S. bank after another came forward, like sheepish A.A. members fallen off the wagon, to confess they had succumbed to the lure of big returns from Russian investments on which--surprise!--the Yeltsin government has defaulted. Citicorp announced that its earnings for the third quarter will be cut by about $200 million in Russian losses. The price tag at Bankers Trust, about $260 million; at brokerage firm Salomon Smith Barney, $360 million...

Author: /time Magazine | Title: What A Drag! | 9/14/1998 | See Source »

...liberal end of the political spectrum, his crude, combative style has largely alienated the state's traditional party Pooh-Bahs and threatens to scare upscale Democrats into Engler's camp. Some Dems, though, see a silver lining in Fieger's ascent: his in-your-face campaign style could lure a fresh wave of young voters, as well as win back blue-collar constituents and reinvigorate African-American voters outraged by Engler's conservative, pro-business policies. Fieger admits his mudslinging is starting to yield "diminishing returns" and hurting his effort to broaden his constituency in a general election. He says...

Author: /time Magazine | Title: The Motown Motormouth | 8/17/1998 | See Source »

That's just one reason most record executives are still wary of the practice. Country-music hitmaker Mike Curb, best known for discovering LeAnn Rimes, vows not to use pay-for-play, fearing that the financial lure may tempt stations to start refusing songs unless they're paid. Another opponent is Richard Branson, the billionaire entrepreneur and head of V2 Records, who is worried that pay-for-play will turn listeners off by allowing inferior music on the airwaves. "If radio doesn't give the people what they want," he warns, "the people will go to other mediums...

Author: /time Magazine | Title: Is That a Song or A Sales Pitch? | 8/3/1998 | See Source »

...lure of megasites like Yahoo is that in a place like the Net--where people tend to go wherever they want with ease--there are very few locations that attract a mass audience of the sort that advertisers can get through, say, the Superbowl. As a result, search and commerce sites like Yahoo and chief rival Excite have become gateways (the Net buzz word is portals) to the rest of the electronic universe. And owning a portal is looking a lot like owning a toll bridge. Yahoo charges about 4[cents] for every ad it serves up on many...

Author: /time Magazine | Title: Click Till You Drop | 7/20/1998 | See Source »

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