Word: lure
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Dates: during 1990-1999
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After the Pirates made him their 10th-round pick in 1992, the lure of professional baseball made his decision to play fairly easy...
...features are designed to lure middle-class travelers who are younger and more active but have less time to spend at sea than the retired blue bloods who once dominated the passenger lists. The big lines offer services including playrooms, golf courses and virtual-reality games. Such touches have lowered the average age of Royal Caribbean customers to the low 40s from the 60s and 70s not long...
MULAN (June 19). A girl becomes a woman warrior in this chow-mein cartoon: Chinese savor meets American-do. Now that industry analysts no longer expect every Disney animated feature to do $300 million domestic, they can appreciate the suave storytelling and cross-generational lure of a nice little epic like this. And accountants at the Mouse House can expect black ink, not Mulan rouge...
SAVING PRIVATE RYAN (July 24). Tom Hanks, Hollywood's most improbably reliable box-office lure, hasn't starred in a film since 1995, so it's nice that his friend Steven Spielberg gave him this chance for a comeback, in a World War II G.I. drama with Matt Damon. The potential gross here is the same as for an old Hanks film...
These include using a bait and switch tactic whereby they lure students in with high-profile faculty and then allow students to graduate "without seeing the world-famous professors or tasting genuine research...