Word: lure
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...exclusive social clubs, it’s rare to find a night time activity that’s fun for all. Night games not only connect the entire Harvard student body, but they also foster a sense of solidarity with the rest of the country: one that realized the lure of football long ago. Go Crimson...
...Visitor, is counting on viewers' nostalgia for De Niro and Pacino 1.0. "In this movie, audiences are gonna see them the way they want to see them," says McGurk. "Not in a comedy or a fantasy, but as two detectives in New York City." Overture is hoping to lure men, older women and the urban and Latino audiences who have helped make Scarface an enduring cult hit. To do so, they're marketing with a campaign that emphasizes the actors' histories. In one TV ad McGurk refers to as the "prestige spot," De Niro and Pacino...
...Maddow is the one AAR host who's had a continuous daily gig since the network began on March 31, 2004 (her 31st birthday). Air America originally hoped to lure audiences with brand names from other media: Saturday Night Live's Al Franken, rapper Chuck D., comedian-actress Janeane Garofalo. But radio talk is an acquired skill, and the two Air Americans best at it were both radio veterans: Randi Rhodes and Maddow. Rhodes, a hard-line humorist who mixed Michael-Savage-of-the-left analysis with Belle Barth earthiness, was AAR's top-rated host when she lost...
...With the Polish economy growing at over 6%, there's a steady campaign to lure foreign workers home. Polish newspapers in Britain run ads from companies in Poland looking for returnee workers; builders are particularly in demand as the country pours money into infrastructure for the 2012 European Football Championship. Polish employers have trekked out to London job fairs looking for labor, while the city of Wroclaw even mounted its own campaign, sending officials to Britain to encourage Poles to return...
...second tier of summer's heroes included some surprises, too. Iron Man, a new franchise built around a lesser-known Marvel Comics character and a lead actor, Robert Downey Jr., whose indie-heavy resume didn't suggest he'd lure the masses, managed to take in $317.5 million. Indiana Jones and the Kingdom of the Crystal Skull, the film most prognosticators expected to whip into first place, came in third with a respectable though not earth-shattering $315 million. Another summer sure thing - Will Smith in the superhero movie Hancock - made $226 million, a hit by most actors' standards...