Word: lured
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Dates: during 1940-1949
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Next month J. Stirling Getchell, Inc. plans to issue its first completely Dichterized advertisement, for Plymouth cars. Probable motif: the subconscious lure of adventure on the open road, the deep passion to master a machine...
...year-old Jock Sutherland is said to be getting: 1) $12,000 a year ($1,000 less than he received at Pitt); 2) promise of a herd of new players (the Dodgers finished third in the Eastern Division of the league last year). Among those he hopes to lure: Iowa's Ironman Nile Kinnick, No. 1 college footballer...
...company should go to its stockholders. After all, corporations are often accused of being run by managements, who do not consult the owner-stockholders. After all, the good will of 9,865 stockholders (including 3,146 non-voting preferred)-who are also consumers and voters-is worth having. To lure General Mills stockholders, Mr. Bell issued invitations to regional get-togethers promising to "acquaint them with its affairs." So far he has held five such meetings, in Detroit, Los Angeles, San Francisco, Chicago, Manhattan. Three more will be held soon: Buffalo, Boston, Minneapolis. Meetings were held in mid-afternoon...