Word: lured
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Dates: during 1980-1989
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...city were they rumored to have chosen? When casino owner Donald Trump insulted hotel queen Leona Helmsley, what were they fighting over? When Cher made a concert tour comeback after eight years, where did she open? The answer every time: Atlantic City. So Painton set out to discover the lure. "The only thing I knew about Atlantic City was that Louis Malle had made a movie about it," she says. Painton, an American, grew up in Paris and attended French schools until college and, like the French director, found the famous U.S. resort something exotic. "I approached this American shrine...
...hottest buzz word on Madison Avenue is fast becoming perestroika. The latest sign of Soviet chic: Moscow unveiled an ad campaign last week to lure U.S. business travelers onto Aeroflot, the national airline. Created by Miami's Kelley Swofford Inc., the ads tempt Americans with "perestroika perks" ranging from complimentary nights in a Moscow hotel to a free Mont Blanc pen "to sign your deal with the Russians...
...shows. Every TV set in the store will be tuned to CBS as well. The chain and the network are even teaming up to promote the CBS/K mart Get Ready Giveaway. The contest, to be advertised on the air and in K mart newspaper supplements, will offer viewers the lure of big prizes if they can match numbers on a card with figures flashed during commercial breaks for certain shows...
...because you may win a prize. Some network executives are skeptical about the tactic's effectiveness. "Let's say 20% or 30% want to play the game," says Mark Zakarin, marketing vice president for ABC Entertainment. "The other 70% will be irritated by all the promos." Yet if the lure of loot ends up boosting the ratings, contest mania will undoubtedly spread. Anyone for Roseanne bingo...
Some forensic pathologists suggest giving medical examiners civil service status or allying them more closely with medical schools, where independence is a tradition. Many advocate setting up regional forensic centers to provide expert consultants to local communities. Almost all emphasize that higher salaries are needed to lure bright young doctors into the field. Most M.E.s make less than $100,000 a year, while a pathologist who runs a hospital's laboratory services can pull in more than double that amount...