Word: lures
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Dates: during 1940-1949
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...could not depend on air traffic alone to support his restaurants. So he tricked them out in local color (his Atlanta restaurant is decorated with Uncle Remus murals and has a Negro "Uncle Remus" doorman perched on a cotton bale outside) and collected recipes from famed U.S. restaurants to lure non-travelers to his tables...
Many of the ocean-hoppers were making extra inducements to lure even more travelers' dollars. Last week, Scandinavian Airlines announced that its Stockholm-bound passengers could stop over in Glasgow, London or Paris for as long as they liked, at no extra charge. American Overseas Airlines, which is now taking U.S. tourists into Germany for the first time since the war, offered a choice of ten "packaged" European tours at a cost of $8 to $18 per day (including meals, hotel, tips, sightseeing, etc.) above plane fare. British Overseas Airways Corp. was pushing a round-the-world trip...
...home, I passed the appliance stores, brightly lighted, some of them with television sets in the windows as a lure for the people to come in and look around. But the people stood on the sidewalk and watched the ball game through the window...
Three years ago, when nightspot managers around the U.S. were hiring a little-known Negro singer named Billy Eckstine, they tagged him with such labels as "The Sepia Sinatra" and "The Bronze Balladeer" to help lure customers in. Some were lured, and many of them began buying Billy's M-G-M records. By last year, after his Fool that I Am had sold around 200,000, Billy, a big, well-set-up (6 ft., 185 Ibs.) boy with flashing white teeth, had begun to look like a top crooner in his own right...
That's really the point of the plot; the lure of baseball is bound to captivate anyone who ever goes out to the park. As one of the characters puts it, "baseball is like spring fever that lasts all summer." "It Happens Every Spring" is a silly but enjoyable parody on the summertime craze that we call the great American sport...