Word: lures
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Dates: during 1940-1949
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...even with Elia Kazan's helpful direction, Love Life cannot hold to a really bright level, or have any real lure for long. It is always calling time on its own fun to try something else. Furthermore, in illustrating the decline of domestic life, it goes in for some pretty childish and cheesy spoofing. The interpolated vaudeville show is not on the whole a very good show or a very good idea. It does not seem quite consistent that Love Life -which so deplores the modern spirit of commercialism and greed-should itself be the stage equivalent...
...plant. The shortage temporarily takes some of the bloom off the Crosby deal. But Vacuum hopes to step up output enough to fill the new orders Crosby will bring in. And in the scramble for the new market, Vacuum figures that Crosby is just the Pied Piper needed to lure customers away from the old brand names...
Westerns, like Mayor Curley and The Great Stone Face, should never change. Each is an indestructible commodity unique to this country, and each has a strange magnetic quality about it that attracts hard cash. In the case of the horse-opera, this lure is excitement, the old-fashioned kind of excitement. Generations of frustrated cowboys have tolerated the same ragged plots over an over again simply for the emotional release they get through seeing a guy riddled with blanks and squirting tomato juice all over the lot. When they don't get this gunplay, when the picture gets arty...
...Harried by competition from brisk, unscheduled Trans Caribbean Airways, Pan Am last week made one of the industry's steepest cuts. To lure passengers on its Puerto Rican run it instituted a "coach" service. By ripping out the galley and some baggage racks, it now puts 63 (v. 52) passengers into its DC-4 planes, has cut the one-way fare from $133 to $75 (plus...
...Leonard brothers, in addition to low prices, lure customers with such things as shopping buggies that have space for both packages and babies. In keeping with their original general-store idea, the Leonards try to stock their counters with so great a variety that there is sure to be something in the store for everybody. Old hands at buying (and selling) "distress merchandise," they once bought eleven carloads of "surplus white enamel iron mosquito bars, converted them into wartime-scarce towel racks, and sold the whole caboodle at a nice profit...