Word: lures
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Dates: during 1950-1959
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Clumsiness v. Caution. One raiding force of rebels staged a clumsy daylight attack outside Manzanillo, planning to lure Batista's armor out from the big city garrison, pile it up by triggering a homemade mine in the road, and then pick off the soldiers with rifle fire. The armor did not come out, but truckloads of soldiers did. The mine was a dud. Coordinated ground fire and strafing planes caught the rebels in an open field, and at least half of the 21-man force was wiped out. The government reported that twelve more rebels were killed when they...
...lure an audience back to the faltering $64,000 Question (Tues. 10 p.m. E.S.T.), CBS set up a stunt based on a bingo mutation that can earn a home viewer as much as the classic...
MOTEL SURGE will lure more note's into $1.5 billion yearly business. Salt Lake City's rich, old (since 1911") Hotel Utah will soon complete West's biggest (154 units), costliest (about $3.5 million) motel within two blocks of hotel. Features: four plush "penthouses," swimming pool, underground auditorium with capacity...
Bernbach stressed a simple but striking idea, a specific selling point that got across a message without a lot of talk. He disdained the use of gimmicks to lure readers. Said he: "A picture of a man standing on his head would get attention, but the reader would feel tricked by the gimmick-unless, of course, we were trying to sell a gadget to keep change in his pocket." He got a reputation for being an adman's adman, for putting small accounts on a level with big ones. He made an obscure New York bread...
Ireland aims to lure mostly middling-sized, 50 to 500 man plants that would not compete with existing Irish industries, e.g., new plants for chemicals, tools, toys, plywood products. Its yearly goal is to attract $56 million in new industrial investment, create 15,000 jobs. For the bulk of this, Ireland looks to the U.S. Said Booster McCormack in his Manhattan office: "Any American businessman who is interested in Ireland has only to call me, from any part of the country, and I will come to see him in 24 hours...