Word: lures
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Dates: during 1950-1959
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...three years, Murrow has been trying to lure the Windsors onto his show. This fall the Duchess thought it would be a dignified way of publicizing her new autobiography, The Heart Has Its Reasons (TIME, Oct. 1), and both she and Murrow worked in juicy plugs. But the merciless glare of the TV cameras came a little too close for comfort. The Duchess, like several good-looking girls on TV these days, made the mistake of rushing into the new bouffante hairdo, which the camera reproduces as a bunchy, badly made wig. Otherwise, she looked ageless and chic, but rarely...
...market (TIME, Aug. 29, 1955). Other companies launched their own clubs, have about 1,500,000 members who will buy an expected $20 million through the mail. RCA, which originally shunned the club idea because its dealers feared the competition, announced instead this week a coupon plan to lure buyers into dealers' shops. For $3.98 RCA sells 15 coupons which entitle a record buyer to a $1 discount on three company-selected records a month for twelve months, plus a bonus of three free records. Mercury recently pepped up business with a nationwide 1? sale, selling two $3.98 records...
...local hash house. 1984. (Holiday; Columbia). Things to come, as George Orwell saw them in his clever antitotalitarian tract, written in 1949, have assumed a horrifying political shape by 1984. The State is everything, terror is normalcy, love is a crime. Political shapes, however, are not the kind that lure millions to the movies, even in an election year. What's more, the camera has not yet been invented that can take a picture of an idea, and Orwell's book was a tissue of ideas-even his characters were no more than debaters' points, well made...
...nation's No. 1 TV show. Every Tuesday night some 13 million Americans forgo reading, bypass the movies and other forms of entertainment to watch a carefully picked group of eccentric specialists give everyone a vicarious feeling of cupidity. Last week promoters of the show tried to lure a bigger audience than ever with newspaper ads to ballyhoo a mysterious "world-famous guest." As the guest walked front and center, the announcer intoned: "Our next guest on the golden threshold of the $64,000 Question is from Suffolk, England: Mr. Randolph Churchill." After wild applause, Master of Ceremonies...
...experience (including a two-year trial period) matters very much. Cross winds, currents, fogs and narrow channels make Suez piloting tricky work, and a single accident can jam the canal for a week or more. At week's end the hard-pressed Egyptians were reportedly trying to lure Kiel Canal pilots to the Suez by offering them up to three times their $400-a-month German salaries...