Word: lures
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Dates: during 1950-1959
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...nation's television screens last week was also devoted to selling some sort of product, tangible or intangible. At least three of the top shows of the week, Disneyland, Warner Brothers Presents, and the M-G-M Parade were blatant commercials from beginning to end, designed only to lure viewers away from their telesets and into the nearest movie house...
...room, $5 million Royal Nevada was losing so much money that it was being taken over by the Desert Inn, a comparative oldtimer. The veteran management of the Flamingo hotel was moving in to rescue the shaky $8,000,000 Riviera. The $3,000,000 Moulin Rouge, built to lure in Negroes, had to be reorganized. Last week the well-established Sands took over the three-month-old, $4,000,000 Dunes on a ten-year lease at $750,000 annually, launched the Grand Reopening in a blaze of hoopla starring Frank Sinatra perched upon a camel...
...labels, lowered itself into the mail-order maelstrom, announced its own record club with a million-dollar advertising campaign. In a five-page letter to its dealers Columbia explained that the record clubs are offering "the tremendous inducements . . . heretofore unheard of royalty guarantees" to artists in an effort to lure them away from the big companies. The only way to meet this competition. Columbia decided, was to swing a club of its own, and it offered dealers 20% of the retail price of records bought by every new member they bring in. Columbia is tooled up to service...
...Trash & Trivia." But the formula got out of hand. The biggest spur was economic. With little newsprint available, the popular press used what space it had to the best advantage, i.e., to lure readers. Since advertisers had to wait in line to get into the tightly rationed dailies, editors knew that the only way to boost revenue was to boost circulation...
With a stern eye on juvenile delinquency and a strong hope of raising the physical standards of U.S. youth, a golfer named Dwight Eisenhower invited 32 sports leaders to come to the White House this week and help him plan how to lure more young Americans into competitive sports. Among those on the guest list: Golfer Bobby Jones, former Heavyweight Champion Gene Tunney, Army Football Coach Earl Blaik, Tennistar Tony Trabert, Track Stars Mal Whitfield and Wes Santee, Light-Heavyweight Champion Archie Moore, National Baseball Commissioner Ford Frick, U.S. Women's Amateur Golf Champion Barbara Romack, Navy Football Coach...