Word: lures
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Dates: during 1950-1959
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...ponderous, technical farm features, replaced them with over-the-fence news for farmers. To separate his rural but non-farm readers from farmers, in 1943 he bought the newsweekly Pathfinder, later changed its name to Town Journal (circ. 1,592,615), and reset its editorial sights to lure small-town nonfarm readers. To increase Farm Journal circulation, Publisher Patterson and President Richard J. Babcock, 43, started three regional editions, printing specialized news and information for farmers in all sections of the U.S. Ad revenue climbed from $300,000 in 1935 to nearly $10 million last year; circulation more than doubled...
...Russian payment for Iranian services during World War II, when the Red army occupied the northern half of the country and the British the 29 southern. The British paid for what they used or took; the Russians had not. Russia's belated paying-up is presumably intended to lure Iran away from the northern-tier alliance of Turkey, Iraq and Pakistan. But most Iranians seemed to regard the transaction as merely getting back what belonged to them all along...
...lure back their audiences, says Kerr, modern playwrights must offer them once again "a robust and companionable outsized experience," full of sound, color, movement, conflict, and the "sort of magical speech" which can best be achieved in verse. ("Every major serious play-and the lion's share of the comedies-that we cling to out of the past are verse plays...
...such a man become a communist? And what did his University life in the 1920's have to do with it? Hicks is in a way typical of the intellectual to whom the lure of communism during the thirties made sense. His later conversion to the party was by no means a direct result of his undergraduate activity at Harvard, but the spirit of dissent which he developed here, combined with the conditions of the time in which he lived were formative influences on his later decisions--both to enter and to leave the Communist party...
...show needs more such perkiness. more of the zip Belafonte puts into When the Saints Go Marching In. brighter chitchat than likable Hiram Sherman brings to lifting the silver dishcovers off each new course. But the show's weak points may have popular lure. Its concert air half-conceals its TV approach; its chorus that specializes in trick sound effects substitutes vocal decor for visual. The show's big production gimmick is its extremely high-styled hick stuff...