Word: lures
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Dates: during 1950-1959
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...Sympathy (by Robert Anderson) is effective theater, which expresses both its lure and its limitations. Over a peculiarly topical theme of horror-a prepschool boy falsely accused of homosexuality-Playwright Anderson has draped one of the most steadfastly serviceable of methods. Everything in Tea and Sympathy is very much the stuff, and even the sobstuff, of good matinee drama; and Elia Kazan has staged the play with a lively sense of his opportunities...
Kreis is now trying to lure Hollywood columnists to his drugstore. Gossipist Sheilah Graham is a regular (from Chatter: "Sheilah Graham quietly dining with friends, never missing a trick"). Though Columnist Skolsky shows up occasionally (seductive Chatter item: "Sid Skolsky in again, and what a sweet guy that is"), he remains loyal to Schwab's. Meanwhile, Leon Schwab is taking his competition calmly. Says he: "They're just an imitation. They're getting our overflow. We wish them the best of luck...
...Rehoboam, the nation of Israel divided; ten tribes broke away under the leadership of Jeroboam,* and two (Juda and Benjamin) remained to provide the subsequent history of the Jews. But the fate of the Ten Tribes is one of the persistent mysteries of history and a tempting lure for eager souls always waiting to rush into any vacuum of knowledge, armed with a ready-made theory and infinite capacity for inductive reasoning. In the past 100-odd years, a cult called British Israel, which estimates its membership in "hundreds of thousands," most of them in Britain...
Pooled Strength. The postwar growth has been phenomenal. Where utility men once waited for new demand before expanding, they now gear expansion to projections of the growth of their area-and step out to anticipate it. Since 1945, thanks largely to President Elmer Lindseth's program to lure new industry to his area, Cleveland Electric Illuminating's power sales have jumped 92%; Philadelphia Electric, a sparkplug in the industrialization of the Delaware Valley (TIME, June 8), has spent $320 million to supply 227,000 new customers; Detroit Edison, under President Walker Cisler, has doubled its investment...
...started a mutual auto-insurance company as a private enterprise. It was a success from the start, and later began selling policies to city people, too. It now operates in 13 states and the District of Columbia, ranks fourth among all U.S. auto insurers, second among mutuals. As chief lure are rates averaging about 20% under those of companies affiliated with the National Bureau of Casualty Underwriters. Lincoln added a mutual fire-insurance company in 1934, a life-insurance company in 1936. The three companies now have 2,345,170 policies in force, of which 28% are held in cities...